Kaufland Bulgaria is a German supermarket chain with over 1,300 branches in 8 European countries. Each Kaufland store welcomes customers with a large parking lot, sometimes consisting of two parts, open and covered. The parking lot has free charging spots for electric cars.
On the street at the entrance to the Kaufland Bulgaria store there is a fast food stall, and inside there are, depending on the specific store, small cafes with sweets where you can have a quick snack if you want.
Kaufland History
The first hypermarket under the Kaufland brand was opened in 1984. In 1990, the first Kaufland department store with tents opened in East Germany. Due to the great excitement, in order not to waste time, the building was built later. Three years later, 100 stores had already opened.
Kaufland in Bulgaria
In Bulgaria, the Kaufland chain has been operating since 2006. I will say right away that the store is very large.
Features of Kaufland stores:
- A huge range of products, more than 30,000 items, possibly the largest choice in Bulgaria;
- many goods made in Germany.
- There are no discount cards in Kaufland stores.
- Also in Kaufland stores there are household chemicals, stationery and other industrial goods in a fairly wide range.
You can find out the exact value of your money in Bulgarian leva using an online currency converter , here is a rough estimate:
- 1000 leva = 552 US dollars
- 1000 leva = 510 euros
So, let’s start our acquaintance with the assortment and prices of products from the bread department.
Whole grain toast bread “Dobrudzha” is sold in 350 gram packages. The price of such bread is 56 euro cents. And wheat toast bread also comes in a 350 gram package.
Whole grain toast bread “K-Classic” from the Kaufland chain is sold in 550 gram packaging.
Regular White bread 500 grams. So Nutripan bread costs 1 euro 10 cents for 370 grams. And the bread of the Silhouette series with various natural additives. Next to the shelves with bread are display cases with cakes and pastries. Here is a 900 gram cake. And next to it is the fresh baked goods department. Such freshly baked croissants for 50 cents each.
There is a wide range of tea in the Kaufland stores. A pack of 20 Ahmad tea bags costs 2 euros 24 cents. There are also locally produced teas, but these are only herbal teas. We go to the shelves with coffee. This is 200 gram Nescafe Gold. Nescafe Classic in a 250 gram iron can. And here is instant coffee Tchibo, 200 grams. But to be honest, we never buy it at such a price, because various stores periodically have promotions and then it costs about 3.5 euros. For example, coffee with a 40% discount. This happens with many other products. And this is a promotional set from Nescafe – 28 3-in-1 bags and a mug.
Meat and sausage rows.
Chilled chicken costs 4 euros 60 cents.
Dry sausage in Kaufland Bulgaria at a price of 2 euros 75 cents. And a larger package – 800 grams. And sausage of the brand “Orekhite” produced in Bulgaria, it is the upper price range. In Kaufland there is a fresh fish department.
Dairy products
Milk under its own brand 1.5% fat, liter package. There is milk 3.7% fat, liter bottle. Goat and sheep milk are on sale.
Assortment of butter. Usually on sale there is butter 82% fat in a package of 250 grams made in Bulgaria, there is also made in Germany. Butter, package 125 grams made in Italy. Also on sale is butter 82% fat from the Bulgarian manufacturer Vereya, package 250 grams.
We have already gotten used to buying butter and other products at discounts, fortunately they are always available in stores. If there are no discounts in one store at the moment, then there will definitely be a discount in another, and the price of butter with a discount is about 1 euro 40 cents for a pack of 250 grams.
Sour cream with 20% fat content, Bulgarian production. Danone sour cream is available for sale.
Popular English Cheddar cheese in a 200 gram package. Sliced Edam cheese in a 300 gram package. Sliced Gouda cheese in a 150 gram package. Bulgarian cheese in a 400 gram package. More Bulgarian cheese. Processed cheese under our own brand, 100 grams.
Mayonnaise, 1 liter bottle. Condensed milk with cocoa. Condensed milk from vegetable fats, i.e. not milk anymore. And condensed milk is a classic.
Eggs and pasta
Chicken eggs are usually sold in a package of 10 pieces of size M. There are also packages of 6 eggs.
Spaghetti 500 grams. Vermicelli and pasta from Deroni 400 grams. Here is also Bulgarian pasta 400 grams. I will note that in Bulgaria pasta even in the lowest price group is of acceptable quality.
Today we did not find buckwheat in Kaufland. In Bulgaria it is rare, because it is not in demand among locals. Lentils are popular here. Medium rice is 1 kilogram.
Nesquik morning breakfasts are available for sale, economy pack 625 grams.
The Kaufland store offers seasonal industrial products such as winter tires.
Vegetables and fruits
Lemons in Kaufland Bulgaria at a price of 1 euro per kilogram. Apples at a price of 51 cents per kilogram. Potatoes at a price of 40 cents per kilogram.
In Kaufland, customers must weigh fresh vegetables and fruits themselves on scales and stick a label with the weight and price of the product. Because there are no scales for weighed goods at the checkouts.
Chocolate and cookies
A bar of Bulgarian chocolate costs 45 cents. And this chocolate is 100 grams. Toblerone chocolate is 100 grams. German chocolate is Shogetten. Also German chocolate is Ritter Sport.
Cadbury chocolate 130 grams. Milka chocolate 300 grams in assortment.
A 200 gram bar of German chocolate costs 1 euro 78 cents. And this is 100 gram chocolate for 40 cents.
But on the eve of Christmas and New Year, they brought in products with a New Year theme. 60 gram Uncle Koleda (Father Frost) for 69 cents. A large box of Ferrero Rocher chocolates, 525 grams. Rafaelo chocolates, a box of 150 grams, 3 euros. Kinder eggs of various sizes and types. Kaufland has a good selection of bars and cookies.
Half a kilogram of Nestle Aloma ice cream. A kilogram of Nestle Familia ice cream. Rafi ice cream.
A 1.5 liter bottle of water costs 30 cents.
Kaufland Product Catalog
Here you can see the range of products and prices. Promotions on products are updated weekly.
Results
Kaufland stores have one of the largest product ranges. And when there are promotions in stores, here are some of the biggest, and often discounts reach 50% of the normal price of the goods. And what is pleasing is that in Kaufland, as in other stores in Bulgaria, discounts are not directly related to the expiration dates of the goods. Expired products are destroyed. Therefore, these stores are very popular among customers, and the network of stores is growing.
